LinkedIn Marketing Specialist
- Experience: 3+ years
- Number Of openings: 1
- Location: Gandhinagar, Gujarat
About Bosc Tech Labs
Bosc Tech Labs is a rapidly growing IT solutions provider specializing in software development, mobile applications, SaaS solutions, and digital transformation services. With expertise across multiple industries, we deliver innovative and scalable solutions to clients worldwide. Our culture fosters innovation, collaboration, and continuous growth, making Bosc Tech Labs an ideal workplace for professionals who aspire to make a meaningful impact.
Key Responsibilities
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Own and execute the LinkedIn strategy across the company, including the official page, CEO profile, and multiple employee profiles.
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Create and publish engaging, high-impact content that supports lead generation, personal branding, and employer branding goals.
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Plan and manage a consistent content calendar for company and leadership profiles, including text posts, carousels, infographics, videos, and employee spotlights.
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Write and curate content that positions the company as a thought leader in the IT industry and attracts attention from potential clients, candidates, and partners.
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Collaborate with leadership to shape their LinkedIn personal brand and ensure alignment with overall business goals.
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Design and implement LinkedIn ad campaigns (Sponsored Content, InMail, Text Ads) to increase reach, visibility, and lead generation.
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Monitor and analyze campaign and content performance using LinkedIn analytics and reporting tools.
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Stay updated with the latest LinkedIn algorithm changes, trends, and B2B content strategies to keep our presence fresh and competitive.
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Drive employer branding by showcasing team culture, events, success stories, and testimonials that attract high-quality tech talent.
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Work with internal stakeholders including HR, Marketing, and Founders to amplify visibility through employee advocacy.
Required Skills & Qualifications
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Bachelor’s degree in Marketing, Communications, Business, or a related field.
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Minimum 3 years of hands-on experience in LinkedIn marketing, preferably in a B2B or IT services environment.
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Proven expertise in LinkedIn personal branding, content marketing, and employer branding.
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Strong writing skills with a deep understanding of what performs well on LinkedIn — from tone and structure to visuals and timing.
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Experience managing multiple LinkedIn profiles (leadership, company, and team-level) with a strategic approach to each.
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Knowledge of LinkedIn Ads Manager, LinkedIn Analytics, and tools like Buffer, Hootsuite, or Canva.
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Creative mindset with a sharp eye for professional design and storytelling.
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Ability to work independently, meet deadlines, and bring strategic thinking to the content and brand positioning.